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How to manage 3 successful careers at a time – Amisha Sethi leads by example

From aspiring choreographer to marketing honcho

The once-aspiring choreographer was drawn to marketing while she was doing her MBA, and eventually decided to pursue a career in the field. “What fascinated me most about marketing is that a marketer can create this sweet spot of association of a brand with its millions of customers, an association which is not just a transaction, but a bond of trust, love, and continuous engagement,” she says.